I have struggled since the start of my business with pricing.  At first I fell into the trap of telling myself that “nobody would want to pay for my photos.” That was incredibly far from the truth.  Then I began to wonder what “too much” would be for a sitting fee, or for an individual print.  I did a lot of research in to what other photographers in my area were charging for similar services, and settled on a price that fell below what my competitors were charging.  My pricing system still allows me to make a decent profit, while also allowing my customers to feel that they are getting a good deal.

My friend Monica sent me a link to a great article about pricing this morning. While I don’t charge hundreds of dollars for my sessions, I do think it is important to remember that booking a photographer like me is a specialized service.  I spend hours and hours working on just one session, between the actual session and the post-processing.  Hiring a professional photographer means that you are getting a specialist, someone who will cater to your vision for your photos.  I agree completely with the author’s point regarding valuing vs. able to afford.  If you value the work you get with a photographer, you will be willing to pay a little more than you would at a cookie cutter photo studio.

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