I have struggled since the start of my business with pricing. At first I fell into the trap of telling myself that “nobody would want to pay for my photos.” That was incredibly far from the truth. Then I began to wonder what “too much” would be for a sitting fee, or for an individual print. I did a lot of research in to what other photographers in my area were charging for similar services, and settled on a price that fell below what my competitors were charging. My pricing system still allows me to make a decent profit, while also allowing my customers to feel that they are getting a good deal.
My friend Monica sent me a link to a great article about pricing this morning. While I don’t charge hundreds of dollars for my sessions, I do think it is important to remember that booking a photographer like me is a specialized service. I spend hours and hours working on just one session, between the actual session and the post-processing. Hiring a professional photographer means that you are getting a specialist, someone who will cater to your vision for your photos. I agree completely with the author’s point regarding valuing vs. able to afford. If you value the work you get with a photographer, you will be willing to pay a little more than you would at a cookie cutter photo studio.